The Italian Grandmother (Notorious IG). Defined by everything the “IG” offers, Roz & Rocco’s brings this core to life through unforgettable family recipes. The family behind Roz & Rocco’s has a significant history that was central to this brand. It was an exciting challenge to incorporate history such as influential fathers (Roz & Rocco’s), family recipes (Italian Grandmother), business legacies (Iconic 7 generation clothing/fabric brand) and the personalities of its founders.